A romantic region of gentle mountains, traditions and hospitality, Zlatibor is located in western Serbia, with Tara National Park to the north and Zlatar mountain to the south. The region’s name serves as a poetic introduction; Zlatibor means ‘golden pine’. Not far beyond the resort centre – which has become overdeveloped and commercialised in recent years – are quaint villages that feel a million miles away from the après-ski scene; it’s a road-tripping wonderland.